Consumers still know too little about CBD
The use of CBD in various forms has been present in both the European and American markets for many years, yet people still do not know enough about this cannabinoid. Earlier this year, two surveys were conducted, one among European and the other among American consumers, which surveyed the knowledge about CBD and consumer habits in 2019. Below, we summarize some of the findings. In Europe, as many as two thirds of users report the positive effects of CBD on their lives New Frontier Data has published The EU CBD Consumer Report: 2019. The study explores CBD perceptions, availability and consumption behaviors. The online survey was administered in 17 countries across the European continent on 3,100 people between 18 and 98 years-old. The sample has included 53% male, 46% female, and 1% other or not gender specified participants. The results show that the awareness of CBD among European consumers is relatively high. More than half of respondents (56%) had heard of CBD. Its usage is significantly lower, with 16% reporting having used CBD or CBD products. A majority (58%) of those who reported having used CBD said they first tried it in the preceding six months.
